designindustry

design strategy consultancy

designindustry brain image

we help creatives deal with business and business deal with creatives

design thinking:
strategy & implementation

Some businesses are dominated by the rational and analytical – lacking in innovation and the kind of empathy for their customers that builds brand loyalty.

Some businesses are dominated by the creative and unconventional – lacking in the ability to consistently deliver quality and value to customers.

designindustry brings objectivity and helps companies to keep rational, analytical, creative and unconventional forces in balance.

Our expertise is in drawing out creativity in organisations and introducing rigour and objectivity into the process of designing services, systems and products. We have extensive experience in creating effective multi-disciplinary teams capable of leading in a constantly changing world.

The results we deliver for our clients are simple but powerful: consistently well-designed offerings that appeal to users, build brand loyalty and - most importantly of all - succeed in the marketplace.

What we do in detail >>

inform article December 2011:
designindustry alive and well!

by Dorenda Britten Monday, December 12, 2011

It is time to say hello again after a sixteen month hiatus. Once we explain that we are based in Christchurch we often have little need to explain why we’ve been a little quiet. The upside of the ‘Earthquake Saga’ is that many of us have learnt to live and work closely with virtual strangers as well as extended family members.

We have all become expert navigators on ‘third-world’ roads.We might not have been active in the ether but as ever we have been active on the ground!

We have a number of exciting projects on the go at the moment, including a strategic design review of one of the State Owned Enterprises, MetService’s businesses, Metra and a systems design project with the Ministry for Environment, Holcim, Christchurch City Council, BRANZ, Winstone Wallboards plus a group of significant waste industry companies.

Read the full article >>

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what we do

case study - inland revenue

what we do - case study

the challenge

IRD wanted to create a design ‘methodology’ that would guide all service development through a systematic, comprehensive process.

our approach

designindustry developed a methodology for IRD that was simple, easy to understand and tied to IRD’s desired outcomes.

the result

The methodology ensured that design outcomes were better, rework was minimised, creativity was enhanced and all necessary factors were considered.

View full IRD study >>

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